About Us

Hey there gorgeous, it’s Alex! Thank you so much for stopping by! I hope you find exactly what you’re looking for!


The name Biella and Co. originated from my Italian family's last name, Biella, which means beautiful. When naming my business, I wanted to have a name that stood out and had profound meaning, therefore, Biella just made sense.


Biella and Co.’s mission is based on Songs of Solomon 4:7, “you are altogether beautiful, my love; there is no flaw in you.” The goal behind Biella and Co is to make each girl feel beautiful in their own skin by providing a unique clothing line that promotes confidence and individuality.